vickie567

The panelists will also share insights around the importance of community engagement and enablement and it’s impact on business as we move forward in 2014 and beyond. From this session, participants will discover ways to build a robust enterprise community for their audiences, bring back tangible examples to their team members, and leverage learnings from industry experts. Organizer Connor Meakin Community Manager at Hoot Suite By day, Connor manages Hoot Suite’s community building efforts in North America through the brand ambassador program, events, and regularly sharing stories on the Hoot Suite Blog. By night and in the wee hours of the Germany Email List morning, you’ll find him playing and following just about every sport, high fiving strangers while running, and drinking too much coffee. Connect with Connor on Twitter at connormeaks or on Google+. Panelists Jeanette Gibson VP of Community at Hoot Suite Jeanette Gibson, VP of Community at Hoot Suite is a social and digital marketer and general tech enthusiast. She’s the former head of social at Cisco Systems, Inc, and currently spends her time between San Jose and Vancouver. Connect with Jeanette on Twitter at Jeanette G or on Google. Yann Gourvennec Founder of Visionary Marketing Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionary marketing in 1996 also co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger, and his book Mastering Digital Marketing Like A Boss will be published soon. Connect with Yann on Twitter at @ygourven or on Google+. Elizabeth Houston Director of Enterprise Community at Hoot Suite Elizabeth Houston has spent over 17 years creating awarding-winning high-tech industry communication strategies, working for companies such as Cisco, PeopleSoft, and EDS.

Adobe’s CEO Shantanu Narayen stepped in and delivered his vision. “Technology isn’t enough. Enterprises will have to break the silos and listen to customer expectations”. This is in fact what Adobe did for themselves. By moving all their business into the cloud the creative cloud. Their whole business model has changed. They were able to embrace this humongous change even though their existing business model made up 70% of their revenue. Tell us about people entitled to talk about digital transformation to others. “This means reinventing everything and break through the clutter of the buzzwords and deliver outstanding customer experience” Narayen said. How will we unlearn marketing Reinventing oneself is the challenge but “unlearning is a huge hurdle” Brad Rencher said. Like driving in London when you Germany Email List learnt in the States for instance. So how we in the industry unlearn marketing? “Imagine there are no bosses, no hierarchy, no processes … What would marketing look like if we started with blank sheet. Then we’d focus on doing just one things, that is serve our customers” he said. Like jumping on new channels as they emerge and adding channels on top of channels means that we are working the wrong way. We need to be backwards compatible but this is a huge problem because we’d have to ditch everything we do at the moment. Adobe marketing cloud is aimed at doing that Marketing cloud handles the whole process from cradle to grave: analytics, campaign, experience management, media optimiser, social and target. By feeding existing analytics data into the media optimiser adobe is able to make clients save 50% on their SEM for instance. The platform is huge and supports zillions of transactions every year and Adobe comets on pursuing their effort of innovation to support marketeers with their challenges due to fragmentation. In the new version of the marketing cloud platform there a re new tools aimed at solving such issues. Brad took two examples: profiles and content. The profile management service will enable users to use profiles through all existing channels to run their marketing campaigns without having to manage different profiles. As to content, adobe has worked on a system to help users move faster by creating an assets library to speed up the sharing of content assets across platforms and users. Marketing mix planning gives hints as to where marketeers should spend their dollars.