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You can also customize the information you send to match your customers' interests. Advantages of Marketing Automation 1. Increase work efficiency Reduce the burden of repetitive work. Let software do the work for people. It also solves the problem of forgetfulness about workload. 2. Help collect information You can collect information about Leads and send information via Email to customers, allowing you and your customers to get to know each other better. 3. Connect Marketing and Sales together. Increase sales efficiency by finding Leads that are ready for the Sales Department. Helps close sales faster. Example of use: HubSpot case study HubSpot is a software for doing Inbound Marketing (attractive marketing). Within the software, the main features are divided into 4 as follows. HubSpot CRM, a tool for managing relationships between USA CEO Email List companies and customers 2. HubSpot Marketing Hub, an online marketing collection tool From creating landing pages to creating forms to collect leads, Marketing Automation will be in this section. 3. HubSpot Sales Hub is an extension of HubSpot CRM that helps manage your team's sales. From document management to measuring sales performance 4. HubSpot Service Hub system helps solve problems and assist customers interested in products and services in a systematic way. hubspot-marketing-hub Image: HubSpot Marketing Hub Example of Marketing Automation from HubSpot Before starting the operation The first thing you need is traffic or people coming to your website. You can attract these people to your website. Through providing benefits to them with content And if they are interested in you enough Until you've subscribed to the news via email, that means it's time to start doing Marketing Automation. By automating marketing The heart is Workflow thinking, which is a mechanism that brings us to the goal (Goal) we want through setting a Contact enrollment trigger or a motivator that causes action in the Workflow to reach the next goal. contact-enrollment-trigger Picture: Example of setting a Contact enrollment trigger Example of basic steps in defining a Workflow For this Workflow, the goal is to find Leads that are ready for the Sales Department (Sales Qualified Lead: SQL).