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Uniqueness of site page meta tags In any case, the title and description should be highly unique and attract users, because these small pieces of text are the calling card of the entire material and it is on them that the interest of users in your site depends. To uniqueize the title meta title, use an em dash "—" or the following character "|" (few people use them). For example, the title might look like this: Optimization analysis - SEO audit of internal website optimization | Check list 2.3 SEO selling text for people When choosing an SEO copywriter, be sure to pay attention to how naturally and interestingly he writes such articles. It is clear that the text is needed for the search engine, but today search engines are able to evaluate the usefulness of a particular article based on behavioral factors. Google and Yandex have learned to evaluate the meaning of text without taking into account keywords. Those. algorithms based on the Germany Email List meaning of the text can show the site in the TOP 1 even for those keywords that are not in the Title or in the text. 2.3.1 Let us remind you of the characteristics of SEO selling texts: The main condition is uniqueness - from 80% to 100% ideally. The text should be readable and should not contain jargon or diminutives. The structure of the text should consist of headings of different formats (H1–H6). Remember that H1 can only be used once on a website page. Keywords should be evenly distributed throughout the text without spamming and look natural. Text sizes can vary from 1,000 to 10,000 sbp. Large texts are ranked better by search engines, but there is no need to waste time to increase the volume (the user needs concise information in which he will find all the answers for himself). Texts should be placed using HTML, but you should not designate keys with tags (I, Strong, Em or B). Today this does not play any role. Texts on product categories should be displayed after the list of products at the bottom of the site. 2.4 Images and photographs on the pages Use pictures in your texts, while not forgetting to fill out their descriptions (title pictures and alt images) with keywords included (again, without fanaticism leading to overspam). It is advisable to take images for articles from paid services, or at least uniqueize them by mirroring them using an image editor: You can also take an image from free access to the Internet and edit little things using the same Photoshop: 3. Site structure and proper usability The site should have easy navigation so that the user immediately understands what he should do. The nesting level of the main pages should not be lower than second. Online stores should remember that positions falling under different categories are linked to one link.